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Expert Secrets book is a best free books of Russell Brunson. Are you know? before Expert secrets book launched, Dotcom Secrets Book is a best seller and helpful for the marketer. And today I will introduce Expert Secrets book. This is a marketing book that helps you make money from your experience and knowledge.
this video is part 2 of series Expert Secrets review: – Who do you want to serve? (Russell Brunson Marketing book)
We are back and in the next “expert secrets” section. Russell covers the question you need to answer to get started, which is: “who do I want to serve?”. His point here is, it is essential that you understand WHO your market is WHO you are helping. He breaks down the common markets into health, wealth, and relationships, but go after these? Too broad.
Better to find a niche right? Well, yes and no. The problem is going after a niche is well known these days. Everybody is doing that, so while it used to be that you’d find a niche nobody was in and you’d have an audience, now there may already be too many people in that niche, all going after the same customers… So it’s a huge, violent, bloody, feeding frenzy for all the same potential customers.
So what do you do? Here he suggests you find a niche of a niche and own that. I believe he breaks it down into…he calls it “market, sub-market, niche” but the concept is the same. You’re looking for a little piece of a niche, and you’re owning it, and if you find just your area, own it, and don’t bloody the other submarkets and niches, then you can start working together with like-minded individuals in those other niches. A symbiotic relationship is made and you’re both likely to have an easier time getting customers.
There are plenty of examples in the real world for this, and the author covers a number of them in the book, so again, watch all my videos and get everything you can from them, but I highly recommend you go to
to get your own copy of Russell’s book. I’m giving you the broad strokes, but there is a ton of valuable information in there that you.
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