EXPERT SECRETS | Russell Brunson | BOOK REVIEW – 5 Lessons

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YOU can become an expert in your industry, and you can create a message that’s going to change somebody else’s life.

Expert Secrets by Russell Brunson opened up my eyes to what’s possible these days online. No matter what niche or industry you want to dominate, becoming an expert is going to be vital.

When people know, like and trust you (as well as when you have influence over them), you will build a massive business online.

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Lesson #1: The riches are in the niches.

When growing a business online, you can’t be “too generic”; it’s just not going to work. When you go to a doctor, you always go to a specialist, be it pediatrician or orthodontist.

Specialists always make more money than “generic experts”. Don’t be generic. Become an expert instead in ONE area.

Lesson #2: Being polar is what attracts raving fans.

Here’s the thing with being an “expert” online – if you try to make everybody like you, you will never stand out.

You must stand for something, even if there’s people that stand against it. That’s perfectly fine being against a common belief, because that’s exactly what’s going to attract the fans that will absolutely LOVE you.

Lesson #3: Watch the video 🙂

Lesson #4: Watch the video 🙂

Lesson #5: Watch the video 🙂

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